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Research papers

Positioning condoms for high risk groups in Indonesia

Family Health International (FHI), a non-governmental organization, is spearheading a program in Indonesia funded by USAID and aimed at increasing risk reduction behaviour among individuals at high risk of HIV and other Sexually Transmitted...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Rocky A.C. Hatibie, Jasmine Erna, Achala Srivatsa
Company: Nielsen
November 10, 2002
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Citation

Hatibie, Erna and Srivatsa (2002a, November 10). Positioning condoms for high risk groups in Indonesia. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/positioning-condoms-for-high-risk-groups-in-indonesia


Research papers

The future of simulated test markets

The changes occurring in new product marketing and business management that will require significant changes to Simulated Test Market (STM) models are addressed. Specifically, current STM models are not well suited for the future marketing world of...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Author: Joseph Willke
Company: Nielsen
September 22, 2002
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Citation

Willke, J. (2002a, September 22). The future of simulated test markets . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-future-of-simulated-test-markets-


Research papers

Sex, drugs and rock 'n roll

Portable People Meter measurement captures 'real' radio cume build, rather than current estimates based on weeklong diary surveys, modeled over multiple weeks. Early PPM results in the Philadelphia (US) market confirm previous benchmark industry...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio
Authors: Roberta M. McConochie, Tony Jarvis, Linda Dupree
Company: Nielsen
June 14, 2002
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Citation

McConochie, Jarvis and Dupree (2002a, June 14). Sex, drugs and rock 'n roll . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/sex-drugs-and-rock-n-roll-


Research papers

The future is now

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers? exposure to the electronic media. An inaudible code is inserted into the audio signal of radio, broadcast and cable...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio
Authors: Robert H. Patchen, Beth Webb
Company: Nielsen
June 14, 2002
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Citation

Patchen and Webb (2002a, June 14). The future is now. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-future-is-now-5932


Research papers

Site-centric measurement

This paper provides an in-depth analysis of site-centric measurement, the issues associated with this approach, and a discussion of the differences between site-centric measurement and user-centric measurement. The paper investigates the new...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Author: Joan Fitzgerald
Company: Nielsen
June 12, 2002
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Citation

Fitzgerald, J. (2002a, June 12). Site-centric measurement . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/site-centric-measurement-


Research papers

User-centric Internet measurement and its role in media planning

The Internet is not at all easy to measure consistently and, importantly, in a way that is relevant to media buyers and sellers. This is, at least in part, why the Internet has struggled to grow its share of advertising spend. Site-centric...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Author: Fred O'Connell
Company: Nielsen
June 12, 2002
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Citation

O'Connell, F. (2002a, June 12). User-centric Internet measurement and its role in media planning. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/user-centric-internet-measurement-and-its-role-in-media-planning


Research papers

Heuristic algorithms as a basis for intelligent meters

The author has conducted analyses of viewing patterns among respondents within households in a test panel of peoplemeter households in the United States, investigating how predictable and habitual viewing behavior is within a household. Pattern...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Paul J. Donato
Company: Nielsen
June 9, 2002
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Citation

Donato, P. J. (2002a, June 09). Heuristic algorithms as a basis for intelligent meters. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/heuristic-algorithms-as-a-basis-for-intelligent-meters


Research papers

Trash and treasures of duplication

This paper presents early cross-media results from Arbitron's 2002 portable people meter (PPM) panel in the Philadelphia (United States) market. Previous results from the small-scale PPM panel in Wilmington (Delaware) in 2001 suggested important...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Roberta M. McConochie, Beth Uyenco
Companies: Nielsen, OMD Group
June 9, 2002
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Citation

McConochie and Uyenco (2002a, June 09). Trash and treasures of duplication. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/trash-and-treasures-of-duplication


Research papers

Who will write the book?

This paper seeks to establish the extent to which the same consumers will view television and surf the Internet given access to both media. The results are drawn from a single-source panel in which both viewing and surfing was tracked for...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Ian Garland
Company: Nielsen
June 9, 2002
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Citation

Garland, I. (2002a, June 09). Who will write the book? . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/who-will-write-the-book-